Pink Lady held event which offered regional partners a chance to discover production

As part of its 'imagine' social responsibility programme, Pink Lady held its first ever Pink Lady Day on 20 October 2017. Some twenty producers, packaging stations and European distributors opened their doors to share their expertise.

A voluntary event, which offered school children and all regional partners of the Pink Lady sector (local institutions, administrators, professional organisations, suppliers, journalists etc.) the opportunity to discover our production, as well as the sector’s sustainable model and values.

An educational tour through the orchards and the packing stations enabled almost 1000 participants across the 3 producing countries (France, Spain and Italy) to learn about the care and investment of producers and stations throughout the year. 

This was a way to launch a season with over 178,000 tonnes of Pink Lady apples harvested across Europe, starting on 2 November 2017.