Luochuan apples officially enter Australia

The famous Chinese apple brand of 'Luochuan apples' have been promoted in Sydney on December 7. This announces the official entrance of the Luochuan apples onto the Australian market. Several important representatives were present at the event, such as the diplomatic officer for economics of the Chinese embassy to Australia, Mr Huang Ren'gang, the man responsible for the Australian Agriculture Association, and representatives of the Australian Local Agriculture Trading Industry.

According to Wang Zhijun, Luochuan apples are the first brand from the Shaanxi province to be recognised as a famous Chinese agricultural product. At present, the brand has a value of 6.59 billion RMB. The Luochuan apples are exported to Southeast Asia, South Asia, the Middle East, South Africa, Europe and several other countries and regions. The yearly export volume reaches 100,000 tons. These Luochuan apples are running trial sales in Sydney, Melbourne, Brisbane, Canberra and Adelaide. The results are very good. 

The Luochuan apples are currently mainly sold on the agriculture trading market, the overseas Chinese market and Asian supermarkets. The next goal is to enter the two main chain supermarkets of Australia, Woolworths and Coles


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