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Italy: Solarelli brand does well thanks to seedless grapes

Thanks to seedless table grape performances, Ilenio Bastioni announced a +49% monthly turnover with respect to the previous year. Apofruit's director reports that "Solarelli is our high-quality brand and is doing really well. During this season, the products part of the brand are seedless table grapes, pomegranates, apples and pears. The reference apple variety is Fuji, while the reference pear variety is Decana.

Solarelli "Chicche di Natura" mixed packets
"Also, thanks to our new packaging, the seedless grape quantities sold in Italy have increased fivefold. This type of grape is already popular abroad, while Italy is discovering it now. Our breeders - Sun World, IGF and SNFL - have varieties for all kinds of markets. In Italy, for example, "almost-white" grapes are not as popular as in the UK, as people tend to prefer a more golden colour." 

Solarelli seedless grapes in the new packaging

During the first 10 months of the year, the turnover increased by 4% and volumes by 7%. Between January and October, the turnover exceeded €13 million for a total volume of 7400 tons.

Promotion is carried out also via Facebook and Youtube. A good video was shot during Macfrut with the help of Alimos. Le Chicche are protagonists of a show cooking event with poetry and short stories.

Play to watch a Solarelli video

Gruppo Apofruit

Gianluca Casadio
Viale della Cooperazione, 400
Tel.: (+39) 0547 414111
Fax: (+39) 0547 414166

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