IG International to market Virginia Apples in India

I.G. International Pvt. Ltd. has signed a contract with Crown Orchard Company of Virginia, USA to import over 1,000 tonnes of Virginia apples over the next 52 weeks for their sale in India.

The contract was recently signed by I.G. International Director Tarun Arora and the owner of Crown Orchard, Henry Chiles, in the presence of Mr Terence Richard McAuliffe, Governor of Virginia, Ms. Dorothy McAuliffe, The First Lady of Virginia and Mr Todd Haymore, Virginia Secretary of Agriculture & Forestry.

Virginia apples are world renowned for their high quality and unique characteristics. Warm days, cool nights and a rich deep soil nurtured by consistent rainfall makes Virginia’s climate ideal for growing many apple varieties. Eleven major apple varieties are grown in Virginia and Virginia’s Red and Golden Delicious varieties are the all-time favourites.

Virginia’s apple harvest kicks off in July and goes on until early November. The bulk of Virginia apples are harvested in September, October and early November. Virginia Apples are currently exported to over 20 countries.

I.G. International has played an important role through its innovative and thoughtful campaign to introduce Virginia apples in the Indian market. “India has been a very important market for us and we are extremely pleased to expand sales for our 2015 crop,” said Henry Chiles, owner of Crown Orchard.

As part of the promotion, I.G. International also recently came up with a music video which is becoming viral on the social media. In partnership with Stemilt, I.G. International Pvt. Ltd. launched "The Apple Song" at Mumbai, coinciding with the arrival in India of Export Director Mr Dave Martin during the first week of December 2015. It is available on Facebook, Twitter and YouTube (http://https://www.youtube.com/watch?v=h0hpMT-dCjU ), but the company is also planning to broadcast it with the leading DTH operators, and soon everyone will be able to view it on their television screens.

Tarun Arora, Director of I.G. International stated that “Virginia apples have earned an enviable reputation amongst Indian produce buyers for their high quality, sweet flavour and overall value. Apples are in high demand in India and we are pleased to have found a new source for quality apples in the Crown Orchard Company.”

About Crown Orchard Company

For four generations, Crown Orchard Company has been one of Central Virginia’s most prolific fruit growers, boasting seven major orchards spread over a 15 mile radius. Owned and operated by the Chiles family, the company has many acres of peaches, nectarines, and apples.
 
About IG International

Incorporated in 2000 by Gian Chand Arora, I.G. International Pvt. Ltd. (IGI) is a leading marketer and distributor of high quality fresh fruit across India and its brand ‘IG’ is a trusted name. The company handles an annual volume of over 1,500 refrigerated containers (40 feet) from 20 countries and distributes these through its 27 wholesale outlets across India.

In FY 2014, I.G. International imported 30,000 MT of fresh fruits, including apples, cherries, kiwis, oranges, plums, pears and sweet tamarind, etc.

For more information:
 
Tarun Arora
IGInternational
Tel: +91-22-66272000
Mob: +91-9819248884
Fax: +91-22-66272084
tarunarora@iginternational.net
www.iginternational.net

 
 
 
 

Publication date:
Author:
©



Receive the daily newsletter in your email for free | Click here


Other news in this sector:


Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber