Brian Strack, Chief Executive Officer of Precision Produce and WesPak, announced the hiring of Bill Slattery as Precision Produce’s new Director of Marketing. Precision Produce is the exclusive marketing agent of WesPak’s tree fruit and table grapes.
Mr. Slattery, formerly of Kingsburg Orchards, brings a wealth of industry knowledge to Precision Produce, a Kingsburg based marketer of tree fruit, table grapes, citrus, apples, and pears, including over thirty years of market development and sales experience. “I am incredibly excited to have the opportunity to work closely with WesPak’s ownership to develop diversification strategies to further expand their tree fruit and table grape offerings in this ever evolving retail landscape, stated Mr. Slattery. “WesPak’s grower base continues to plant new and tastier varieties to further develop its product line to meet customer’s demand, which requires new and innovative marketing strategies, and I am looking forward to the challenge and the opportunity.”
“WesPak and our growers continue to expand at a rapid pace based on the positive feedback from our customers”, said Mr. Strack, founding partner of Precision Produce. “Bringing in an industry veteran like Bill Slattery is essential to build upon our already strong relationships with our domestic and export customer base. WesPak along with our partner growers have made a long term commitment to our customers by planting more than 400 acres in the past twelve months, and we plan on doubling that in 2016.”