Growers look for e-commerce to sell wet crop quickly

Storage causes problems online sales oranges China

Liucheng in Guangxi province is one of the biggest orange production regions of China. Each year, 40% of oranges are sold to wholesalers and 20% are exported to East European countries and Russia.

This season, Liucheng oranges encountered sales problems. Continuous rain during the harvest period has shortened the storage capacity of the oranges. This also happened in Guangxi and Jiangxi province. Growers had to sell their crop as soon as possible and many took the initiative to find new buyers through e-commerce.

Selling oranges online comes with its own set of problems. The skin of the orange is soft and can get easily damaged during transportation. Therefore it is difficult to sell oranges to cities that are far away from the orchard. Cities near Liucheng in the South of China are Guangzhou, Liuzhou and Nanning. It usually takes three to four days to reach these destinations after they are sold online. If the transport takes longer, risk that the oranges go bad increases considerably.
Source: International Business News

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