In addition to the decreasing price, there's another problem many growers are facing. "We do our utmost to supply perfect products, but when you see our product in most supermarkets, it's very sad. Most have their vegetable department set up like a self-service store. Some vegetables can handle a consumer touching it, but not cauliflower. As soon as people touch the cauliflower too much, spots will appear. Not enough attention is given to our product. It needs to be presented in an attractive way, and not get damaged in the store."
Stevens completed the season a week ago. "We ended up with a price around 30/40 cents. That's far too low, we need at least double that amount to cover costs and make some money. I heard that the price was just over 40 cents today, so it hasn't increased a lot."
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