Europe Edition
Guac_NationAvocados From Mexico (AFM) is charging into prime football season with Old El Paso to capitalize on peak guacamole consumption. Running from January 4 to February 7, 2016, the Guac Nation program will offer a full spectrum of support to increase consumer avocado demand and consumption surrounding the traditions of in-home entertaining leading up to and celebrating the big game.
“The big game is a broad-reaching and influential at-home entertaining occasion that is relevant to both non-Hispanic and Hispanics. Hosts of big game parties want to create an experience for guests with fun, simple foods and beverages,” says Alvaro Luque, president of AFM. “The big game ranks as one of the top occasions where avocados are served and guacamole is the No. 1 usage for avocados. Maximizing avocado exposure before the big game, Guac Nation will reinforce the relationship between guacamole and football to provide a unique shopper solution through our second annual partnership with Old El Paso.”
The campaign will be bolstered with a consumer sweepstakes, consumer savings and a digital media campaign designed to leverage Catalina’s Buyer Vision platform allowing for targeting consumers via mobile devices with offers and coupons consequently increasing penetration, loyalty, frequency and basket size. Guac Nation will also feature in-store support such as a retail display contest, in-store radio and unique, in-store merchandising focused on its molcajete shaped bins.
In addition, Guac Nation will be expanded to Hispanic stores given that the big game has a strong relevancy with the Hispanic consumer. In fact, the big game ranks among the top three special occasions where avocados are served among Hispanics.
Culminating its association with football, AFM will be making a repeat appearance during the big game with a commercial spot set to run during the early part of the game. AFM’s decision last year to be the first fresh food commodity to advertise during the big game paid off extremely well with the commercial itself earning more than 1.6 billion impressions in one week. The spot was also ranked No. 2 on Adobe’s Second Screen top ten list, which is calculated by measuring key factors, such as total mentions, sentiment, big game buzz and spend efficiency of more than four million social media mentions.
For more information about Avocados From Mexico or to learn more about the Guac Nation campaign, visit www.avocadosfrommexico.com.
Announcements
Job Offers
- Packing Supervisor
- International Account Manager
- Head Grower Greenhouse Canada
- Post Entry Quarantine Facility Manager
- Economic Policy Officer Agri-Tech Kentucky
- Licensing Manager North America
- Junior Sales Executive
- Fruit Breeder/Trait Discovery Scientist
- General Manager
- Regional Sales Manager – DACH Region
Specials more
Top 5 -yesterday
Top 5 -last week
Top 5 -last month
- El Niño will probably add to misery of SA farmers
- Avocado consumption reduces total cholesterol and Ldl C
- Criminal ‘food sellers’ are posing problems in South Africa
- "I am destroying my celery because they humiliate us offering just a few cents"
- Pomegranate grower gets off expensive chemical carousel
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-02-03 Goiás state starts new project for the production of irrigated fruits
- 2023-02-03 NZ High Court allows appeal of kiwifruit land valuation
- 2023-02-03 "The export of lychees has a price advantage this year"
- 2023-02-03 “This year is looking to be a great consolidation year in preparation for the next few years of growth"
- 2023-02-03 Inflation hasn't stopped kiwi sales
- 2023-02-02 Exports of Vietnamese agricultural products soaring
- 2023-02-02 New mango bins available via mango board
- 2023-02-02 "Our new target audience is young, active, and health-conscious"
- 2023-02-02 “Procedures applied at the Bulgarian border gate continue to affect our business”
- 2023-02-02 Confidence in Zespri has dropped over lack of pay
- 2023-02-02 Pakistan hopes to expand kiwifruit potential
- 2023-02-01 Anna Faris stars in new Big Game avocado campaign
- 2023-02-01 Demand for ginger and garlic outstrips production in Bangladesh
- 2023-02-01 Peak yellow dragon fruit supplies from Ecuador begin this month
- 2023-02-01 10,000 tons of avocados from Jalisco will arrive in the US for the 2023 Super Bowl
- 2023-02-01 Mission Produce to open UK distribution center with new ripening technology
- 2023-02-01 Heavy rain may lead to early stop to avocado exports, kiwifruit should escape major damage
- 2023-02-01 Granot Farmers begins marketing ripe and ready-to-eat avocados
- 2023-02-01 Philippines: Caraga Region to develop 2,100-hectare durian farm
- 2023-02-01 Coffin Bay hobby farmer sets Australian record with 1-kg elephant garlic
