Europe Edition
Meyer lemon retail sales and volume have increased significantly in the January-February peak season period over the last few years, with sales in U.S. dollars up 51 percent, pounds up 43 percent and units up 29 percent in 2015 compared to 2011 according to IRI Worldwide data.
“The lift in Meyer lemon sales at retail is very exciting – and there is still huge opportunity for this variety,” said Sunkist Director of Retail Marketing Julie DeWolf. “Moreover, we’ve seen sales increases in bulk and 1-pound bags, demonstrating the room for growth in the category for both offerings.”
Sunkist offers retailers a wide array of packaging and point-of-sale materials to help retailers effectively merchandise Meyer lemons to build consumer awareness.
“The Meyer lemon growth we continue to see in foodservice is encouraging, and we think there is more opportunity, particularly with beverages,” added Wickham. “The National Restaurant Association (NRA) cited gourmet lemonades as the top non-alcoholic beverage trend for this year, marking a promising opportunity for restaurants to capitalize on with Meyer lemons.”
Sunkist offers Meyer lemons year-round, with peak supplies during the winter months. Thought to be a cross between a regular lemon and a mandarin, Meyer lemons are a bit sweeter and less acidic than conventional lemons and have a refreshing herbal scent. A Meyer lemon’s rind can vary from bright yellow to a rich yellow-orange and has a soft, smooth feel.
For more information:
Sunkist
sales@sunkisgrowers.com
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