He emphasises that it isn't a general market demand. "Certain customers specifically want certain varieties. There are opportunities arising left and right." The prices vary per variety, quality and size sorting. "If people want a washed Agatha, high prices are paid for it. A brushed Bintje, on the other hand, costs less."
Growers' expectations were very high this season. "Many people wanted to continue storing, as they were hoping for a quick export demand. Now it is slowly becoming clear that this demand isn't there yet and the harvest in Europe was better than expected. Growers are realising that they can't continue to wait and I expect to get price corrections in the market due to this. This will certainly affect the export and offers new possibilities."