2,198 visitors attend PMA Fruittrade Latin America

Nearly 2,200 industry members from across the fresh produce supply chain attended Produce Marketing Association’s (PMA) Fruittrade Latin America, held Nov. 11-12 in Santiago, Chile, to build connections, discover trends and exchange innovative ideas. The event marks the largest exhibition dedicated entirely to the fresh fruits and vegetables supply chain in Latin America. The event, now finished its second year, attracting a total of 105 exhibitors, with an expo 20 percent larger than last year.

The event kicked off last week with the Inaugural Breakfast. During the breakfast, guests heard from a large group of industry leaders including Minister of Agriculture Carlos Furche, Subdirector of ProChile,Rafael Sabat, and Senior Vice President of Morgan Stanley, Francis John Ciabattoni, about the economic and financial issues of the fresh produce industry and how those issues impact businesses all over the globe.

Click here see to FreshPlaza's photo report of the event
Business Roundtable to Build Business Relationships
During the Business Roundtable, buyers from Brazil, UK, USA, the Netherlands and other countries had the opportunity to meet with producers, exporters and even suppliers from Latin America. The unique face to face networking experienced served as a great connection tool for buyers and sellers to develop essential and long lasting business relationships.
“Last year, we offered the opportunity to generate one on one meetings between grower/exporters and importers/supermarkets. This year, we added a new concept – matching suppliers of products, services, and materials with growers,” says Produce Marketing Association’s Vice President of Global Business Development, Nancy Tucker. “This year’s adjustment proved to be very beneficial for those who participated.”

“As I had hoped, PMA Fruittrade Latin America was the epicenter of networking and information for the Southern Hemisphere produce industry,” says Christian Corssen, general manager, Compaňía Frutera Santa María S.A. “It presented growers, retailers, importers and all the related providers with the opportunity to come together before the start of the southern hemisphere fruit season to exchange ideas and close deals with new business partners.”
According to Corssen, “The event was an extraordinary learning opportunity— on several commercial, technical and packaging topics affecting our industry today— and introduced new comers to the industry and to other industry professionals.”

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