“This medley is exciting because it's built straight from consumer usage,” explained Michael Joergensen of NatureSweet. “The big four uses of tomatoes, in order, are for salads, sandwiches, snacking and cooking. We give consumers all of those tomatoes in one pack and also add an extra chocolate cherry hybrid.” The packaging will have suggestions on how to use each tomato. Right now, distribution is limited to seven retail chains, but the pack will be rolled out nationally next year.
“We have high expectations for this product because it has the benefit of variety, it's a good value because of its slightly larger size and all of the tomatoes taste good,” said Michael. “Other medley items can change weekly because they contain tomatoes that are left over. But we grow these tomatoes specifically for the pack, and all of them meet NatureSweet's specifications.”
For more information:
Michael Joergensen
NatureSweet
Tel: +1 210.408.8530
Email: mjoergensen@naturesweet.com
www.naturesweet.com