Europe Edition
Tango, the late mandarin obtained by the University of California Riverside, and marketed outside the U.S. by the Spanish firm Eurosemillas, has seen huge success in its planned business expansion. Since it was patented in the U.S. in 2007, around 4.5 million trees of this variety have been planted in California, to the point that it has become the undisputed leader in sales of late mandarins in nurseries.
The variety is currently present in all of the main producing areas, in both hemispheres: Mexico, Peru, Chile, Uruguay, Argentina, South Africa, Spain and other countries of the Mediterranean basin, as well as China.
The Tango (registered as Tang Gold in Spain) is a late seedless variety which causes no problems to neighbouring plantations during the pollination and is also 'reliable', achieving excellent productivity without the unpleasant 'surprises' that sometimes growers come across during the fruit’s development (stained by fungi, alternative productions, lack of colour, etc.).
Over the past five years, the strategy of the Spanish company has allowed it to control the rapid expansion of the variety, signing agreements with producers and large operators and thus weaving a global distribution and marketing network to ensure maximum performance thresholds for all links in the chain.
At the same time, the company has shown a commitment to its own product, and as a citrus grower, it has implemented a project to plant this variety in approximately 300 hectares in Spain, 300 in Chile, 200 in Peru and 200 in South Africa.
It has also created its own brand, Tango Fruit, a seal that will also include other late seedless, easy-peeler and bee-friendly varieties (that respect the key role of pollinating bees), such as the Gold Nugget, to be presented at the Pasarela Innova at Fruit Attraction. Ultimately, the firm has implemented a control and labelling system to ensure the legal origin of the fruit and protect the investment of its licensees.
The batches that arrived this summer to Europe from South America already had this identification system in place and all crops grown this season in Spain and Italy will, too. The control system includes molecular markers to distinguish this variety from others without a shadow of a doubt, as well as inspections at destination, at the shelves of large retailers, thus relieving growers from the pressure of such controls.
Eurosemillas will present this year on 28 October at Ifema, Madrid in Hall 10, 10G06. While there, the company will showcase their management model and will feature a new promotional campaign for its Tango Fruit brand and varieties.
For more information:
Rafael Quilis
Eurosemillas
Tel: +34 661 20 86 96
eurosemillas.com
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