The Association of Producers and Exporters of Strawberries from Huelva, Freshuelva, will be in Madrid between 28 and 30 October to attend Fruit Attraction, the international trade fair for the fruit and vegetables industry, which this year celebrates its seventh edition.
The organization that represents Huelva's berry industry will be back to the event with a stand of over 80 square metres, in which companies like Bonafru, SAT El Pilonar, Frutas el Pinar, Lujovi or Doñana 1998 will conduct business meetings. Other companies associated with Freshuelva will be present with their own stands, including Fresón de Palos, Grufesa, Cuna de Platero, Fresgarrido, Green Valley Berry, Plus Berries, Onubafruit or Surexport.
Freshuelva's stand will be the stage for the presentation of Freshuelva Partners, a body created by the association to attract companies and organizations working as suppliers of different services, and which may enjoy certain advantages depending on their level of adherence to Freshuelva. These companies will receive recognition in Madrid.
Freshuelva's target will remain the capturing of a greater share of the domestic market, highlighting the nutritional and health qualities of Huelva's berries, which make them an ideal option to include in a healthy diet.
Huelva's cooperatives and companies are taking advantage of this unique stage to promote or launch some of their new products, as is the case of Fresón de Palos, which will showcase its products and key developments ahead of the 2016 campaign.
Grufesa is attending the fair under the slogan "Nuestras raíces, el futuro a seguir" ("Our roots, the future ahead") and will have a creative and original stand with a focus on its key goals: sustainability, care for the environment and offering the consumer a natural and healthy strawberry.
Cuna de Platero, meanwhile, will present 'Berrycatessen', a premium line of berries, at Pasarela Innova (a space reserved for the presentation of innovative fruits and other products), and also 'Fresh Picking', the new harvesting system for fresh fruit, at Foro Innova 9. Furthermore, Cuna de Platero's berries will be used in the Showcooking "Strawberries in three states," presented by Aina, Junior Masterchef contestant, at the Fruit Fusion space.
Fruit Fusion will also feature fruit supplied by Plus Berries, specifically in "Sinfonía de berries" ("Symphony of berries"), an exhibition of healthy cuisine aimed at demonstrating the quality and variety of Huelva's berries, conducted by chef Pepe Valadés. Plus Berries growers will also present a new packaging format for their fruits.