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Tajin Seasonings celebrates its 30th anniversary

Tajin Seasonings was launched in Guadalajara, Mexico in 1985 as the vision of President Horacio Fernandez. He and his family enjoyed the long held tradition of seasoning fruits and vegetables with mild chili peppers, lime and salt in Mexico, but he wanted to put more confidence in that Mexican tradition; something more convenient – Tajin Seasonings was born. 

According to Tajin CEO, Aldo Fernandez, “We are proud to be celebrating our 30th year. What started as a family passion for great food has turned into an international company. We love to encourage consumers to eat healthier through fresh fruits and vegetables and take great pride in the fact that consumers worldwide enjoy their favorite produce items each and every day seasoned with one of our many Tajin products.”

Tajin is widely distributed in produce departments throughout North America and Mexico. The tradition of eating your fresh fruits and vegetables with Tajin in Mexico has expanded and is now becoming a tradition in North America as well. With their first exports to the United States in 1993; Tajin was primarily distributed to Hispanic focused stores across the country. Now, 22 years later, Tajin is distributed across North America to ethnic, local, regional and national retailers and in club stores. 

In 2006, Tajin started exporting to Central America and Europe as their fan base continued to grow. In 2010, Tajin introduced Sazon Tajin, a seasoning that is used for soups featuring fresh vegetables, broths, meats and more. Further exports continued over the years including to Asia in 2011 and to Africa in 2012.

The Tajin ‘recipe’ had a slight but important change in 2011, when they started utilizing sea salt instead of regular salt. A low sodium version was introduced in 2011.

Tajin is imported into the U.S. by Mexilink, Inc. located in Houston, TX. Mexilink is an importer of popular traditional and leading brands from Mexico. 

Tajin is 100% natural, and is known for its combination of world-class Mexican chilies, lime juice and sea salt. Tajin Clasico is their best-selling item worldwide. It is available in 5.0oz and 14oz bottles and in 0.14oz and 0.05oz sachets. Other products include a Low Sodium version, Habanero, Sazon, regular snack sauce, mild snack sauce, Chamoy and Pulpajin, their first candy item. To learn more, visit them at

Tajin Seasonings will have a booth in the Mexico Pavilion at the Produce Marketing Association’s Fresh Summit event in Atlanta, GA. 10/23-10/25.
Eric Patrick of the Grant J. Hunt Company represents Tajin on North American alliance projects. Over the years partnerships have been created with numerous associations/commissions such as the National Mango Board, Chilean Fresh Fruit Association, Pear Bureau Northwest, New York Apple Commission, National Watermelon Board, Mexico Avocado Commission, Zespri Kiwifruit and the California Avocado Commission. Individual promotions have also been done with the likes of Del Monte, Sunkist, Stemilt, Borton Fruit, Chelan Fresh, Sequoia Orange Company, World Food Products (Tajin Corn Nuggets), Stone Ridge Orchards (Chili-Lime Tajin Cherries), Kingsburg Orchards, Farmington Fresh, Reichel Foods, Zuckerman Produce, Robinson Fresh, Taylor Farms, JBJ Foods and many more. Patrick was awarded an Award of Excellence for Alliance Strategies at Tajin’s annual meeting. For more information visit

Eric Patrick
Tajin North American Alliance Director

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