Pomegreat was first launched in 2003. "The big difference with POM is that Pomegreat is a juice drink (so not 100% juice). The two brands are thus complementary to each other, because they fulfil a different demand from a different type of consumer."
"We sell what we grow"
Anuga is an important trade show for The Wonderful Company. "Here, we can receive our clients, and inform them about innovations and other news. The fact that the fair coincides with the harvest is also important from that point of view. In addition to existing clients, we also meet many new potential clients for our brands here. We see growing demand for natural and healthy products like ours. Reactions were very positive. The fact that we are integrated vertically: 'we sell what we grow', gets a lot of positive attention," Tom concludes.
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