Relaunch of pear sweepstakes and introduction of social media kit for retailers

Domex Superfresh Growers®, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, continues to provide retailers with innovative tools to connect with consumers with the relaunch of a social media promotion called “Share Your Perfect Pear Sweepstakes” and a new offering of pear related social media content.



Traditional in-store POS promotional materials and new social media content is designed to help drive excitement for the category and help retailers talk to their customers about the pear varieties they source from Superfresh Growers.

“We are focused on creating more meaningful consumer connections and building a more powerful social partnership with our retail partners both in-store and online with delicious fruit and great content. Consumer-focused marketing programs like our “Share Your Perfect Pear Sweepstakes” paired with proven category business intelligence is one of the many tools we offer to our retail partners to help them prepare for the changing demands of the modern marketplace.” Howard Nager, vice president of marketing Domex Superfresh Growers.

The pear content kit is all original and easy for retailers to download. It will contain pear variety information, ready-to-post photography, vibrant graphics, pre-written Tweets, recipes and inspirational usage ideas. 

 “Our retail partners have found our content kits to be a great resource for entertaining assets that helps them both talk to consumers about pears and increase engagement on their social properties. Content kits are designed to easily plug-in to a social content calendar and we can also work to create custom content based on the needs and goals of our retail partners.” Howard Nager, vice president of marketing Domex Superfresh Growers.

“Share Your Perfect Pear Sweepstakes” utilizes the Superfresh hashtag #EatPears and the company’s Twitter, Facebook, Instagram and Pinterest social properties to connect consumers to pear recipes, new usage ideas and messages about health, wellness and the benefits of a diet rich in fruits and vegetables. The photo sharing sweepstakes will start on November 15, 2015 and end on December 31, 2015.

To enter, consumers are asked to upload an original photo to Twitter, Facebook, Instagram or Pinterest showing off their favorite pear recipe or usage idea. The image caption should include the hashtag #EatPears and the company should be tagged @Superfreshgrowers.

Through a random drawing held in mid January, three winners will be announced. One Grand Prize winner will receive $1,000, one First Prize winner will receive $500 and one Second Prize winner shall receive $250.

Retailers who would like to find out more about how to participate in the “Share Your Perfect Pear Sweepstakes,” how to get a pear social content kit and other potential partnership opportunities should contact Howard Nager, vice president of marketing at hnager@superfreshgrowers.com.

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