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NatureFresh Farms with living greenhouse at PMA

Innovation in product merchandising is just one of the things how NatureFresh Farms is keeping in tune with PMA Fresh Summit’s “Where Bright Ideas Grow” theme for this years show in Atlanta. "From growing to hand selecting product to packaging to a complete sensory experience, there will be plenty of topics for discussion at Booth 4785."

“We understand customer buying habits are changing and we need to adapt to that”, said Ray Wowryk, Director of Business Development. The company has developed a destination experience in their booth at Fresh Summit complete with a living greenhouse system, product merchandising solutions, and a sensory experience with NatureFresh™ Corporate Chef Henry Furtado & his TomPopper™ Bar.

With the recent success of the company’s Greenhouse Education Center, NatureFresh™ has built a new, completely automated micro greenhouse for Fresh
Summit. Equipped with all functioning aspects of a typical NatureFresh™
greenhouse with cherry tomato plants, the micro version features a Bumble Bee
Eco-System, irrigation, venting, and energy curtain system. The micro-greenhouse is also equipped with iPad’s featuring the new NatureFresh™ App (available on
iTunes) that contain more than 20 promotional videos. Video topics, narrated by
NatureFresh™ employees, focus on the various aspects of the company’s
greenhouse operations.

Product merchandising will be one of the focal points of the NatureFresh™ booth
with innovative display systems that give more autonomy to the consumer to hand
select the product they desire. The TomBar™, built as a self-serve concept, gives
consumers the ability to hand select up to 12 different tomato varieties at any given time. The second unit, The Grape Tomato Machine, allows consumers to select from 3 unique grape tomato varieties, in a gumball machine type concept. “These type of solutions give a fresh opportunity to the customer to pick the color, type, and quantity they need“, commented Wowryk.

“In just a few months, consumers will be able to eat Ohio grown tomatoes that will
come from our new greenhouse facility in Delta, OH”, said Chris Veillon, Director of
Marketing. With the first crop to be planted in November, NatureFresh™ will be
unveiling its new OhioRed™ Tomato brand at Fresh Summit.

Off the trade show floor, NatureFresh™ has been named a Finalist in the PMA
Sensory Experience Contest that takes place on Friday, October 23rd.
NatureFresh™ Corporate Chef Henry Furtado will be on site during the contest to
prepare his version of a Fresh Caprese Wrap. Furtado will be serving fresh recipes
throughout the weekend at the company’s booth.

To learn more about NatureFresh™ Farms, please visit Booth 4785 at PMA Fresh
Summit in Atlanta, October 24-25.

For more information: www.naturefresh.ca

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