Old El Paso adds fresh produce to Mexican products

Malena Produce, Inc. has announced that it’s now offering fresh produce Old El Paso™. Old El Paso™, the #1 share leader in the Mexican aisle, is already well known by US consumers for Mexican meal ideas.

Old El Paso’s™ new campaign along with Old El Paso™ produce will inspire consumers to “start somewhere fresh” on their journey around your stores for all the possibilities that come from fresh Mexican meal ideas that they will love and share. Old El Paso™ is starting with a full line of traditional Mexican fresh and fresh-processed produce categories uniquely and conveniently packaged for and promoted to consumers who are looking to prepare great tasting, fresh and healthy Mexican meals.

“We’re excited to offer Old El Paso’s™ year-round programs starting immediately,” stated Peter Hayes, VP Sales & Marketing. “Visit with Malena in Atlanta to see the highest quality of Old El Paso™ fresh produce categories: tomatoes, cucumbers, peppers, including chili and mini sweets, zucchini, squash and watermelons.”

Stop by and see some of Old El Paso’s™ line up at Malena’s PMA Fresh Summit Exposition Booth #2857.

Please visit malenaproduce.org for more information.

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