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Israel: Carrot market depends on Rouble

The Israeli carrot market is waiting to see what the Rouble will to do. This will likely affect the demand for Russian importers. There is enough Israeli volume, as 90% is already in the ground, and the last 10% is for the end of January and will go to the local market.

Although there might be more demand in Europe, because of high temperatures the last couple of months and problems with mice, Israel is still waiting on Russia. “We have enough volume and we can supply Europe if there is demand, but Russia is 50% of our exports in a normal year,” says Rony Baruch from Gezer Shallit.

So if the rouble keeps going down, it may ask for a different approach to the export market for Israeli carrot exporters. “If we have to sell more to Europe we need to be flexible and meet their demands, which might ask us to harvest earlier to meet the sizes they prefer.” Not only size matters also the packing to Europe goes in big bags, while we send to Russia in 18 kilo.

Gezer Shallit also sends shipments to the United States, a market that still asks for a good volume. “We just have to wait and see if we have to go left or right.”

Meet Gezer Shallit at Fruit Logistica 2015 in Hall 3.2, Booth B20-7.

For more information:
Mr. Rony Baruch
Gezer Shallit
Tel: +972-54-7976003

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