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BanaBay to introduce new product lines at Fruit Logistica

BanaBay is making its second appearance at Fruit Logistica as a globally recognised fresh produce brand and this year will be showcasing two new product lines. As the company embarks on its third year in business, its extraordinary growth continues, with an expanded product portfolio and a significantly larger sourcing footprint.

BanaBay’s ‘BanaBino’ baby bananas, along with Tommy Atkins and Kent variety mangoes, join the established line up of conventional, organic and Fairtrade bananas, pineapples and plantains, in direct response to customer demand.

Grown in Ecuador BanaBinos are the mini version of BanaBay’s premium Cavendish variety bananas and are set to appeal to the children’s market for healthy snacking and including in school lunch boxes.

To meet demand, extend choice and maintain continuity of supply globally, BanaBay has extended its sourcing footprint significantly over since its Fruit Logistica debut last year. In addition to its owned plantations in Ecuador, BanaBay has now secured sourcing agreements with growers in Peru, Dominican Republic, Mexico and the Philippines.

As well as the new fruit ranges on display, the BanaBay stand will be hosting cookery demonstrations with an emphasis on health & fitness in line with the appointment of Team GB High Jumper Mike Edwards as Brand Ambassador. Mike goes into UK schools to promote sport and fitness to children, highlighting the importance of including foods like BanaBay bananas in a training and performance diet.

For more information:
Mark O’Sullivan
BanaBay Ltd.
Tel: +44 (0) 121 392 8750

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