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NY Apple growers partner with Wegmans to Introduce SnapDragon™
Unlike many other produce items, apples are commonly sold by variety and consumers have shown a continued interest in trying new apples that offer unique colors, flavors and textures. SnapDragon has a limited crop this year but supplies are expected to increase in 2015.
“This bi-color apple is a hybrid of a Honeycrisp that has excellent quality, storage and shelf life,” stated Jeff Crist, Vice Chairman of the Board of Directors of NYAG. “Our consumer research revealed that consumers not only responded very favorably to SnapDragon’s crisp texture and sweet taste but also noted high willingness to purchase.”
Because of the super sweet flavor profile of this apple, growers expect SnapDragon to be a hit with Moms who are looking for a healthy alternative to traditional junk foods. Marketing efforts will include point-of-sale materials, high-graphic packaging, in-store demos, public relations and social media activities. Growers will also make in-store appearances and be available to visit with shoppers during select in-store demo events in November.
To help educate consumers, a website was developed to highlight the benefits of SnapDragon and provide consumers with recipes and pairing suggestions at www.SnapDragonApple.com. The site also includes a “Meet the Growers” section that profiles a grower of the month and includes the full list of growers in New York State. Also included are links to Facebook and Twitter pages.
Formed in 2010, the New York Apple Growers is a grower-owned company united with the mission of introducing exclusive, premium flavor apple varieties to the marketplace. The organization is comprised of 145 grower members in the state of New York, representing about 60% of the state’s apple production.
Developed by Cornell University, SnapDragon, as well as RubyFrost® is licensed for a managed release with the New York Apple Growers (NYAG) and RubyFrost will go to market in January 2015 . Growers pay royalties on trees purchased, acreage planted and fruit produced, and the income is used to market the new apples and support Cornell’s apple-breeding program.
Both SnapDragon and RubyFrost have been a decade in the making with the first trees planted in farmers’ orchards in 2011. Now the still-young trees have produced a limited crop this year with plans for a much larger roll out in 2015-16.
Apple breeder, Susan Brown, at Cornell’s New York State Agricultural Experiment Station in Geneva, New York stated, “Retailers will appreciate SnapDragon because although the apple’s harvest window starts relatively early—in late September—its long storage and shelf life means they may be able to offer it with consistent quality for a longer time than Honeycrisp.”
For more information, visit SnapDragonApple.com.
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Other news in this sector:
- 2022-10-04 “We started packing apples at the same time that we’re picking them”
- 2022-10-03 FreshPlaza October Global Focus on Top fruit
- 2021-10-29 From the Aosta Valley, the Augusta apples are making their way on to the national scene
- 2021-10-29 Ontario apple crop down 15 percent for 2021-2022
- 2021-10-28 "Demand for pears currently exceeds sorting capacity"
- 2021-10-28 The overall commoditization rate of China’s apples in 2021 is expected to be 20%-30% lower than last year
- 2021-10-27 Michigan growers see 15 percent drop in apple volume for 2021-2022
- 2021-10-27 Increase in apple price due to late start
- 2021-10-26 Untimely snowfall damages apple orchards in south Kashmir
- 2021-10-26 Strong Pazazz apple crop headed to store
- 2021-10-25 'First domestic batches of Kanzis have arrived'
- 2021-10-25 Serbian apple growers need to adapt to changing market and plentiful European harvest
- 2021-10-22 Argentina could market up to 100,000 fewer tons of pears and apples in 2021
- 2021-10-22 “Goal is to be the best and highest volume Turkish apple brand in India in 3 years”
- 2021-10-21 “In some areas the apples now have a completely black color”
- 2021-10-21 “Prices are higher than in previous years”
- 2021-10-20 EU consumption of fresh apples still at high level
- 2021-10-20 Premium apple brand finds success in U.S. market
- 2021-10-19 “Start of trading season was slightly delayed”
- 2021-10-18 New pear varieties to relaunch the sector