Florida strawberry production labour dependent

Florida strawberries have been in the ground for only a week but already the season looks promising. “The plants are healthy,” states Shawn Pollard of The Strawberry Exchange, “Last year we had a few plants that were unhealthy when planted.”

The Strawberry Exchange prides itself on delivering quality strawberries. Their volume has grown to 1200 acres this year following the completion of a farm. “We were developing a big farm all last year. We finished it and started planting our strawberries, eventually adding more than 500 acres to our volume.”

Although the weather in Florida fluctuates, it is not the growers’ biggest threat this season. “We’re very labour dependent,” explains Pollard, “We need workers to harvest the field, and our packaging is assembled by hand.” While strawberries are packaged and available locally within Florida, they’re also exported to the East Coast, South East, and Midwest.

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