His turf is mostly in the north, between São Paulo and Ceará, 1,500 metres above sea level. “I think this area is the most interesting. There is production all year round and the trees are never bare. I educate growers on apples, pears an kakis." The potential for agriculture is huge in Brazil: “In spite of the developmental nature of rural areas, people are really open to new things. Brazilians are very good in coming up with solutions.”
What took some time getting used to was the country’s male-dominated society. “Fortunately this is starting to change. It’s not so perfect here, but that’s part of the challenge.” Theo is still in regular contact with his family in Holland, but what he misses most? “Ice skating,” he says with a laugh.