Rijk Zwaan familiarises Ukrainian consumer with lettuce concepts

"Lettuce sales in the Ukraine almost doubled in two years"

During the congress conference 'Fruits and Vegetable of Ukraine - New Challenge', which was held next to the Fresh Produce Ukraine fair, said Yuriy Sologub, Marketing and Logistics Director for Rijk Zwaan, about the challenges in the Ukrainian market. In 2010 the company opened their new office in this country. One of the products caught in the growth spurt is the lettuce. "The sales of lettuce have increased greatly in the past years," says Yuriy.

Yuriy Sologub, Marketing and Logistics Director

"An example of our 'easy lettuce' is Salanova with many possibilities. This concept attracts people with little time to cook who still want to eat healthily. In 2006 Salanova was named the best innovation of the year during Fruit Logistica. Salanova is well known among European consumers and is becoming more and more popular in the rest of the world. We are introducing the consumer to 'Love my Salad', the social salad network, through Facebook and Twitter, which is increasing the consumption considerably. What is striking is that the sales of lettuce in the supermarkets has almost doubled since 2010!"

Rijk Zwaan believes it is very important to keep up a good relationship with all the links in the chain. "We collaborate with the big retailers in the Ukraine, such as the Fozzy Group. By way of posters in supermarkets we are familiarising the consumer with all the possibilities of our products."


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