- Production Manager
- Assistant Professor - Controlled Environments Entomologist
- Technical Development Specialist | Horticulture | France
- Director of Business Development | Middle East | Agtech
- Farm/Production Manager; Berlin (m/w/d)
- Trader Asian Market
- Avocado Growing Manager - Kenya
- Sales Manager for Nordic countries (H/F)
- Trader - Buyer Zachtfruit en Exoten
- Senior Breeder
Top 5 -yesterday
Top 5 -last week
- Medicinal mushrooms the next big trend?
- Rainy run-up to the South African litchi harvest aids sizing
- "A month later, we've had to replant up to 27% of the strawberry plants"
- Freak hailstorm in Chile touches cherry, table grape and blueberry farms
- Western Australia’s pome industry said goodbye to two legends this month
Top 5 -last month
France: Diversification gives Soldive good coverage throughout year
What is now known as Soldive was started by Pierre Fuzeau, and his brother Marcel, in the French Poitou-Charentes region after a season afflicted with frost. He saw the need to expand into different crops in case that adverse weather conditions should once again strike the region, so he decided to plant melons. The first brand he used was the Soleil de la Dive melon, and it's from there that the company took its name: Soldive.
“We're made up of seven production companies and one marketing company,” explained Audrey Brizard of Soldive. “We grow about 35,000 tons of melons per year on about 2,000 hectares spread across Senegal, Morrocco, Spain and France.” That expansion, however, did not come overnight. It started over 30 years ago with added growing areas in France and only concluded in 2006 with new operations in Senegal.
“Growing in Senegal allows us to offer off-season charentais melons for the Christmas holidays,” noted Brizard. The Senegalese season begins in November and continues through the end of the year, production is suspended for two months, after which it resumes in Senegal and Morrocco. Spain picks up in May and continues through June, French production comes online in June and continues through October. That kind of production and that kind of coverage makes Soldive the largest independent melon grower in France, and that's something which gives them an edge, according to Brizard.
In order to diversify its activities, the company began in 1991 to produce salads in Spain for the brand new fresh cut market. 20 years later, Soldive Spain became in winter the main provider of the European fresh cut industry. Throughout the years its range of salads expanded and nowadays the company cultivates all types of salads but also: herbs, baby leaves, spinachs, parsley…
“Everything's done by one single company, and everything's held to the same high standards,” she said. The standards to which they hold themselves include having GlobalGap certification for all of their operations as well as implementing Integrated Pest Management techniques to ensure sustainable growth.
“From variety selection, to planting, to harvesting, to packaging and marketing; we are a single and unique producer aiming at excellence.”
For more information:
Tel: +33 (0)5 49 67 41 61
Fax: +33 (0)5 49 67 43 56
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-11-25 Aartsen: "Our branding key to growth in Asia"
- 2022-11-25 “Triple jumbo code” cherries kick off the Chilean crop
- 2022-11-25 Seven pear varieties tie for first place in consumer trial
- 2022-11-25 Dutoit opens new Cherry Time™ packhouse with a ‘cherrific’ crop
- 2022-11-25 The transporter's strike puts in check the transport of 25,000 tons of cherries in Chile
- 2022-11-25 New Zealand apple sales in China increase steadily every year
- 2022-11-25 Peruvian blueberry prices on world market lower despite 28% export growth
- 2022-11-25 Volume reduction of Chilean fresh blueberry exports less than projected
- 2022-11-25 Cape Town terminal exceeds weekly volumes as deciduous fruit season starts
- 2022-11-25 Chilean blueberries, a superfood consolidating in the world
- 2022-11-25 Joy Wing Mau celebrates first arrival of Chilean cherries by air
- 2022-11-25 Which will be the first Spanish supermarket chain to charge more for its apples?
- 2022-11-25 California Prune Board welcomes 0% tariffs on prune imports into the UK
- 2022-11-24 New Moroccan fruit exporters enter the European market
- 2022-11-24 Blackberries having a good year so far
- 2022-11-24 BC Tree Fruit growers force meeting over Lake Country plant closure
- 2022-11-24 Chilean cherry arrivals timed for early Chinese New Year's celebration
- 2022-11-24 Moldovan power outage had no severe impact on fruit packing operations
- 2022-11-24 "Quickly selling Gala and Golden Delicious could be good for stored apples like Jonagold"
- 2022-11-24 "Chinese cranberry production continues to increase"