Opening new markets, finding new customers and strengthening relationships with existing customers; these were some of the goals set by Tucuman firms participating at the Produce Marketing Association fair (PMA), which took place in California, United States. The mission was coordinated by IDEP (Institute for the Productive Development of Tucuman).
Zamora Citrus, Expofresh and Guayal, along with Citromax and San Miguel (which took part at the Fresh Fruit and Vegetable Producers and Exporters Committee for the United States - COPEXEU -) represented Tucuman at the event, which also attracted buyers from Canada and Asia.
In addition to business meetings, several seminars and workshops were held dealing with innovation and leadership, Marketing and sales, among other topics. "There were seminars helping companies to understand the market and increase their chances for projection in the medium term, taking into account both the current context and the trends that may emerge in the next 10 years," explained Virginia Ávila, IDEP's expert in the area of Exports promotion, who coordinated the delegation. For his part, the engineer Juan Luis Fernández, Executive Director of IDEP, highlighted the value of attending an event of PMA's importance for the quality of the contacts made there. "For example, we had the chance to hold meetings with Global G.A.P. executives, who grant quality certifications that guarantee good practice in agriculture," explained Fernández.
Tucuman's lemons were also present at PMA. For the sector, it was important to attend, because it allowed them to advance on the negotiations for the entry of the fruit in the United States next year.