The supermarket is the most important sales channel for organic food in German with 35%, In Holland this is 45%. In Germany the specialty store comes second with 25%. In Holland this is over 35%. The big difference is in the discounter. In Germany 20% of the organic food is sold though discounters like Aldi and Lidl.
Holland is missing a shop formula who takes a position between the almost 100% organic specialty store and the 3% organic supermarket. In Germany the formula Tegut is taking this position. This formula is being taken over in January by the Swiss Migros. The market leader of the Swiss retail wants to grow more abroad. The German food trade is grown faster than that of Switzerland.
source: Voedingsindustrie, november 2012