The promotional campaign of Spanish vegetables "We Care You Enjoy", developed by Murcia's Proexport association and by Hortyfruta, has launched a new informative action in Berlin, where a giant sign has been installed in Alexanderplatz.
According to the organizers of the campaign, German actress Esther Schweins, has again been chosen as the Promotional image of this initiative, she attended the presentation along with the Minister of Agriculture of the Embassy
of Spain in Germany, Eva Garcia.
The campaign, in general, will reach more than 600 supermarkets in Germany and Austria, where tastings are organized for broccoli, tomato, lettuce, cucumber and peppers.
This program, that was launched this year to increase confidence and vegetable consumption in Spanish products in the German market after the E. coli crisis of 2011, it has the support of the European Union and the Ministry of Agriculture,
Food and Environment.