Europe Edition
The cranberry season for Dutch importer Vroegop-Windig was going swell, until hurricane Sandy raged across the US. The storm caused a 40% drop in the supply of cranberries for European markets. According to Xander Rodenburg the company has, in many cases, not been able to meet demands. Another contributing factor, claims the importer, is Thanksgiving: “We think the holiday increased the domestic demand for cranberries, thinning supplies.”
Before these circumstances arose, business was just fine. “Ocean Spray invested heavily in the improvement of harvest methods,” says Xander, “leading to an increase of quality produce for Europe. Other important investments include growers, irrigation, packaging and conditioned storage. So far, I think we are benefiting from these ventures.”
The Ocean Spray cranberry is cultivated in Quebec, Canada. Ocean Spray is market leader and employs about 600 cranberry growers. The four main growing areas are Massachusetts, Wisconsin, British Columbia and Quebec. According to the company, sales of Ocean Spray Cranberries have increased this year. "More and more customers are interested in cranberries, and this season we have quite a few new customers."
For more information:
Xander Rodenburg
Vroegop-Windig
Jan van Galenstraat 4 (Food Center)
1051 KL Amsterdam
Tel.: 0031 20 606 18 18
Fax: 0031 20 606 18 82
www.vroegop.nl
Announcements
Job Offers
- Packing Supervisor
- International Account Manager
- Head Grower Greenhouse Canada
- Post Entry Quarantine Facility Manager
- Economic Policy Officer Agri-Tech Kentucky
- Licensing Manager North America
- Junior Sales Executive
- Fruit Breeder/Trait Discovery Scientist
- General Manager
- Regional Sales Manager – DACH Region
Specials more
Top 5 -yesterday
Top 5 -last week
Top 5 -last month
- El Niño will probably add to misery of SA farmers
- Avocado consumption reduces total cholesterol and Ldl C
- Criminal ‘food sellers’ are posing problems in South Africa
- "I am destroying my celery because they humiliate us offering just a few cents"
- Pomegranate grower gets off expensive chemical carousel
Xander Rodenburg, Vroegop Windig
Netherlands: “Fewer cranberries because of Hurricane Sandy”
Publication date:
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-02-03 This year's goal is to produce ten thousand tons of strawberries
- 2023-02-03 Industry reacts to Washington asking to remove tariffs on apples to India
- 2023-02-03 "Costa Rican melon season begins with more Cantaloupe and fewer yellow melons"
- 2023-02-03 ASOEX analyzes opportunities to advance Chilean fruit exports in Asian markets
- 2023-02-03 South African table grape export volumes -8% lower than last year
- 2023-02-03 “A world with better blueberries”
- 2023-02-03 "Never-before-seen melon prices for time of year"
- 2023-02-03 Apple exports from Turkey decline due to falling shipments to India
- 2023-02-03 Berg River farmers avoid loadshedding through pilot project with Eskom
- 2023-02-03 “There is little fruit and a lot of demand, in general, for all berries and in particular for raspberries”
- 2023-02-02 New apple season-opener is “extremely interesting”
- 2023-02-02 Report shows Ambrosia tops in apple sales growth
- 2023-02-02 Watermelon board to present study findings in economic evaluation presentation
- 2023-02-02 Prices strengthen for Mexican raspberries
- 2023-02-02 European apple stocks in January were 6% lower than 2022
- 2023-02-02 Tasmanian grown cherries marketing campaign runs again in Taiwan
- 2023-02-02 EU eases melon rules for Honduras
- 2023-02-02 “We offer both a direct B2B marketplace and a free source of knowledge for farmers”
- 2023-02-02 India: Federal budget disappoints apple growers Himachal Pradesh
- 2023-02-02 "We would be happy if our trucks are only at the Turkish-Bulgarian border for one day"
