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More EU market share sought for Colombian produce

"A few days ago we participated in a couple of events, that for us, could mark the beginning of a change in the Colombian producers' mentality in a sector as important as that of fruits and vegetables," says Christophe Tack, director of Export SAS Marketing Agency.

"Indeed, the horticultural sector is the one with the highest potential for development and growth in Colombia, unfortunately it has not been provided with necessary tools and dynamism to grow and advance as required by the international market," said Christophe, who continues:

"What we witnessed in the 1st Latin American Mango Congress this year, held in Bogotá and organized by the National Association of Fruits and Vegetables, ASOHOFRUCOL allowed us to view this change.

The change of mind to which we refer is that the producers now think about the target market, their preferences, needs, and especially the satisfaction of the buyer, before beginning planting and production enhancement.

Now it is not intended to plant more adaptable varieties, but those with strong demand and potential in different target markets and market niches.

Although issues relating to technologies for improving production remain important, it shows that they are not the priority and that issues such as good agricultural practices (GAP), improvement in procedures and logistical support, foreign law, phytosanitary standards and fair-trade, begin to take relevance when trying to be competitive.

It's a great moment for Colombia and for their businessmen. The environment is conducive and must be taken advantage of. The new FTA with Europe, growth in the commercial and social development of the country, are leverage factors for entrepreneurs eager to interact with the world!

Christophe Tack
Director Export Marketing Agency SAS

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