The Dutch Gipmans Group, of which Camino Real BV is a subsidiary, consists of a vegetable plant company for both glass and outdoors. To them, the collaboration offered a good opportunity to venture out onto the fresh herb industry.
"With the expertise and scale of both partners Vitacress Real is in a good position to become the most professional supplier of fresh herbs in the Netherlands," says Marcel Verdellen, sales director of the joint venture. “In the past few months we managed to secure a substantial market share. We are dealing with a market saturated by herbs from Kenya, Israel, Cyprus and other countries. But we are confident our expertise, our production line, our unique packaging concept and our import capacity will allow us to face this competition.”
Vitacress Real will focus mostly on the consumer market. “We think consumers will prefer fresh herbs over processed herbs,” says Marcel Verdellen.