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Harrij Schmeitz of Frug I Com on scanning:

“Not the technology, but the content matters”

You’re walking down the street and suddenly you receive a text message on your iPhone alerting you to special offers in the store you just passed. Or, when entering a supermarket, on your iPhone you get personal advise on items catered to your preferences. These are just a few examples of new technologies in store for consumers in today’s information technology.



Harrij Schmeitz of Frug I Com is busy working on new ways of information exchange, like linking produce info to a particular item. “QR codes are a more frequent option,” he says. “These codes can be scanned with the iPhone and give you all kinds of info that just doesn’t fit on the label.”

“The point is to communicate with consumers. It’s not about the technology, and how exciting it all is, it’s about providing customers with solid information. That is what all these developers are really selling: information.” This month Frug I Com and GroentenfruitBureau will present a test project linking Veggipedia and 2x2 campaign information with a barcode on the label. “Scanning this code with your phone gives you data on the product, its origin and the grower. Right now, we’re applying it to dairy, but obviously it has Fresh Produce potential written all over it.”

Frug I Com plans to apply Near Field Communication and Quick Response codes to food items in every branch.

www.frugicom.nl

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