All Lemon:

"Argentina: "Quality seal guarantee adds value"

Argentinian citrus industry quality seal organisation, All Lemon are planning the next season after a successful 2012. There are plans for a campaign for the Fruit Logistica show in Berlin next February, as well as a more general campaign for the whole year.

Martina Delacroix of All Lemon was talking about the importance of the quality seal during Fruit Attraction in Madrid last month. Martina says that All Lemon have developed a quality seal with strong imagery, to capture the public awareness and inspire consumer activity.

"It's true that certain regions and companies produce great quality lemons, and that there is awareness of this quality, but the seal still adds a lot of value to the product," she says.

"The All Lemon brand is recognised all over the world. For example, we are often approached by media personnel for information about the sector, as they are aware that we represent a large percentage of industry activity and export.

"The seal guarantees to the consumer that the fruit will be fresh and look fresh and will be totally traceable."

Mercedes Young, of Latin Lemon, an All Lemon member, confirms her agreement, saying, "The seal has power. People like it. It's on the pallets when the fruit is delivered and you see people taking it and putting on their walls and on the machinery. I've even seen people wearing it on their clothes."

Martina says that popular opinion confirms the importance of such an organisation at the current time.

"The world is asking for this type of product - to want to know their food is safe to eat and that it is traceable all along the chain."

All Lemon have a plan in place to continue to develop public awareness of the brand and of Argentinian lemons. Next year they will be in attendance at some of the largest industry events, such as Fruit Logistica in Berlin, Asia Fruit Logistica in Hong Kong, Fruit Attraction in Madrid and the Eurofruit Congress in Dubai.

Also for the future All Lemon are going to raise consumer awareness about the healthy properties lemons contain.

For more information:
Martina Delacroix
All Lemon
Tel: + 54 9 11 66447260 or

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