Europe Edition
“While I may never get who on earth has the time to Facebook or Twitter, there is no doubt consumers are connecting with companies digitally.” Says Houweling’s Tomatoes CEO Casey Houweling. Those who know him say Casey is most comfortable under glass where his 35 years of innovation and expertise in Greenhouse Tomato Farming can produce delicious results. Nonetheless, in conjunction with the early 2012 re-branding of Houweling’s Tomatoes, Casey green lit his marketing team to move forward with a complete Social Marketing strategy, focusing on connecting with Consumers.
In ten short months Houweling’s has seen its social capital grow exponentially. Boasting active communities on Facebook (16.5K+ fans), Twitter (1K+ followers), YouTube (4K+ views), its blog and Pinerest. David Bell, Houweling’s CMO attributes the success to both a consistent conversational brand voice and additional programs such as the Houweling’s #365Green contest.
“365Green was a huge learning experience and success at the same time.” Comment Bell. “The goal was to engage with everyday Tomato enthusiasts on how Houweling’s as a company is able to focus on growing great tasting tomatoes, sustainably.” The contest lived on Facebook and Twitter, where consumers could view Houweling’s ‘Seeds of Tomorrow’ video, a look at how Houweling’s Tomatoes works towards a sustainable future and invited viewers to share their own sustainability stories. Thousands of entries were received and 10 lucky winners were drawn to receive free tomatoes for a year.
For more information:
David Bell
Houweling's Tomatoes
Tel: +1 604 398 5303
Mob: +1 604 315 3768
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