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US: Mastronardi set to unveil Inspired by Flavor

After more than 18 months of research, creative, and strategic brand development, Mastronardi Produce is set to unveil its new Inspired By Flavor brand creative at the upcoming PMA Fresh Summit in Anaheim, CA October 27-28.

“The evolution of our Sunset brand is an exciting time for us as we continue to grow both nationally and internationally,” said Chris Veillon, Director of Marketing. Visitors to Mastronardi’s PMA Booth 1248 will immediately notice the new high impact graphics on all labels, boxes, bags, and related packaging.

New products and packaging development will also be showcased during the show including the new Sunset Angel Sweet tomatoes and Sweet Twister Peppers. Mastronardi was also recently named a finalist with five items for the PMA Impact Awards; Excellence in Packaging with winners being announced on October 27th.

As part of the evolution of the Sunset brand, consumers will immediately notice how the Sunset logo has evolved. An overall smoother design combined with its signature orange, blue, and green colors, will give a much stronger position to the brand. Strategically placed on new label dielines which now include specific varietal nutritional information, the Sunset logo compliments high impact graphics that define the Signature, Gourmet, and Organic product lines.

Mastronardi’s brand positioning for its Sunset products is further strengthened with its Inspired By Flavor tagline. “We worked diligently with our senior management team & our creative partners to strategically position ourselves as the flavor guru’s, so to speak. Based on our company’s years of success in launching products like Campari, Splendido, Zima, and Kumato, we are focusing on the key characteristic of our varieties which is their flavor profile,” stated Veillon. “We continually travel the world looking for the most unique and flavorful varieties and trial hundreds of tomatoes annually, we are truly inspired by flavor,” concluded Veillon.

“Flavor is who we are and what we have always been known for, now we are putting in our tag line”, said Paul Mastronardi, President.

Mastronardi’s Executive Chef’s Kathy Casey (Seattle, WA) and Jason Rosso (Toronto, ON) will be in the company’s both at PMA serving a wide range of hors d’oeuvres, appetizers, and tasty treats throughout the duration of the show.

The new brand creative will be officially rolled out to all retailers in Spring 2013.

For more information:
Chris Veillon
Mastronardi Produce/SUNSET

Tel: +1 519 796 7722

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