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Spain: F. lli Orsero first appearance at Fruit Attraction

For the first time F.lli Orsero will attend the Fruit Attraction exhibition taking place in Madrid from the 24th to the 26th of October 2012.

In a specially dedicated area, located in Pavilion 5 – Stand 5A02A, the brand of the Orsero family will welcome its clients and new potential partners, illustrating the voyage of the bananas and pineapples that it produces, transports and commercialises.

The story of the F.lli Orsero products is told through the images filmed by the director Luca Lucini in Central America and Europe.

A product of Extra Premium quality that the public may see and taste also in a new single packaging, which has already been much appreciated in the Italian market.
“Fruit Attraction is also the right occasion to meet our clients and reinforce the synergies created this year” stated Alessandro Canalella, Managing Director of Simba SpA, the company that commercialises the brand. “As we have done in the first semester of 2012, this autumn and through the course of 2013 we shall continue investing in Spain, one of our main reference markets. These investments will be made in both communication and marketing activities aimed at the general public and in specific actions directed to the trade”.

For more information:
Maria Gramaglia
Tel: +39 0182 560400

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