Italy: Two guided tours at 8th international show

The Bolzano Fair has introduced a unique novelty of its kind, especially thought-out for its potential visitors at Interpoma: two exclusive group visits that you can partake to in visiting both the modern apple growing installations for the apple industry and the fruit processing system for cooperatives of South Tyrol, which will be carried out under the guidance of experts in the sector. Both initiatives will be held in English, Italian and German with the collaboration of the Consorzio Mela Alto Adige (South Tyrol Agricultural Apple Consortium) and Bolzano Fair.

It is a proven fact that South Tyrol holds 12% of the European market and 50% of the Italian market's apple industry sector, which means a quantity equivalent to 950.000 tons of which half, is meant for Central and Eastern Europe. Germany is the major importer with a third of the harvest quantity.

Moreover, our province is at the forefront of cutting-edge projects such as: in the marketing sector, in automated storage and in technical knowledge of highly-skilled professionals in the field. Reinhold Marsoner, the Chairman of the Board of the Bolzano Fair, is convinced and considers that all of this represents a formidable basis as to the success of the very tradeshow and all the linked initiatives involved, by commenting that: “The Bolzano Fair has the great advantage which is that being able to build an information platform operating at an international level as to know-how in the sector. Since more than a decade, numerous potential visitors partake with great enthusiasm to our Interpoma event by exploiting it with the purpose of expanding their knowledge and understanding in relation to the “phenomenon” of South Tyrol, that is to say, the nation of the apple.

With a view to better meet the demands of our customers so that they may cast a glance even behind the scenes of the international specialized tradeshow, we have decided to upgrade even more so, the already wide range of information and training by conducting guided tours to visit modern apple growing installations of the apple industry and fruit processing systems for cooperatives of South Tyrol”.

On Wednesday 14 November 2012, at 2:00 p.m. the first group will be conducted to visit the Cooperativa Fruchthof Überetsch, that is, a modern apple growing installation in the South Tyrol Valley and then at the Casa della Mela (House of the Apple) of Terlano. On Friday 16 November 2012, always at 2.00 p.m., after having visited the Casa della mela of Terlano, we will be all set to visit yet other modern apple growing installation in the area of Terlano and right after to the Consorzio ortofrutticolo Cafa (Fruit and vegetable Cafa Consortium) of Merano.

The apple could reveal itself capable of attracting a suchlike “technological” type of tourism, and it's in this very segment, in which it could prove worthwhile pursuing it.

For more information:
Francesco Reggiani and Giorgia Marchetti
Interpoma International Press Office c/o Fruitecom
Tel: +39-059-7863894