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Germany: Edeka expands role as ‘supplier of the region’

German food company Edeka is doing well. It is growing and will likely continue to do so. In 2012 alone it will invest 1.4 billion Euro in expansion activities. Mainly in the field of modernisation and infrastructure. “We are looking at a continuation of our role as supplier of the local region,” says Markus Mosa, chairman of Edeka’s board.

“Our main target is to keep supplying quality food to people, wherever they live.” Mosa explains that Edeka needs to be close to the people it supplies, and that location, like in all business, is crucial. “Customers have to be able to reach us by car, bicycle, on foot. We want to be around the corner.”

Consumers, for their part, want an appealing supermarket with a wide range on display. To accommodate this desire, outlets need a surface of at least 1500 m2. The assortment wiil have to be around 20,000 products, according to Mosa.

 


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