Europe Edition
Mann Packing Company is getting rid of its black tray with a newly designed vegetable platter that removes the familiar black plastic portion of the package.
The company decided to redesign the platters after conducting research into what consumers want in fresh item packaging, said Christine Keller, director of marketing and innovation.
Mann found that 92 percent of consumers asked said they did not use the black trays for serving as intended (even when instructions prompt them to do so). When told about the positive impact removing the trays would have on the environment, the same 92 percent said they would be happy without the black trays.
If all the vegetable trays in the fresh produce industry removed this packaging feature, it would reduce the amount of plastic that goes into landfills by more than 2 million pounds annually, Keller said.
“We are excited about our sleeker design with fresh graphics and easy peel tab,” Keller said. “The new tray has 38 percent less packaging than our previous tray and up to 50 percent less packaging than other trays on the market. You can also see 50 percent more of the product by removing the solid black packaging - which is important to consumers.”
For more information:
Elena Hernandez
Mann Packing
Tel: +1 831 775 3761
elena.hernandez@mannpacking.com
www.veggiesmadeeasy.com
Announcements
Job Offers
- Ein- und Verkäufer Obst
- Horticultural Technician
- Agronomist
- Head Grower Strawberries, Norway
- Tissue Culture Laboratory Scientist
- Manager Operations & Logistics
- Vegetable Advisor (Permanent)
- Horticultural Commercial Director
- Senior Operations Manager Nursery
- EU Sales and Region manager
Specials more
Top 5 - yesterday
Top 5 - last week
- “We hoped to harvest more than 400 tons of early potatoes, but I'll be surprised if we get to harvest 150 tons”
- Eastern buyers prefer the taste of South African Grannies
- "We produce 70 tons of mushrooms per day"
- Israeli farmer grows world's heaviest lemon
- Berg River grape farm forgoes a packhouse for field packing
Top 5 - last month
- Tropical cyclone Freddy brings heavy rains in parts of South Africa
- "Consumers will happily pay two euros for a Mars bar or can of Coke but not for their veg”
- "I spent 10 years as a worker, now I manage 120 hectares of citrus fruit, stone fruit and strawberries"
- PM Hipkins learns that most Hawke’s Bay crops were uninsured
- Supermarkets limiting sales of veg per customer
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-03-21 Toronto: Sobeys sells individually packaged fruit slices
- 2023-03-20 "Good food products should never be wasted"
- 2023-03-20 "Circular packaging can help Europe meet its energy-neutral climate goals"
- 2023-03-20 Ezy:Split for premium fruit ideal for stone fruit, grapes and strawberries
- 2023-03-17 "In the organic and Demeter segment in particular, our product has already become well established"
- 2023-03-14 Bio-plastics offer up sustainable produce protection
- 2023-03-13 Great Wrap develops potato-based compostable alternative to plastic wrap and cling film
- 2023-03-13 Spanish wooden packaging bets on internationalisation for 2023
- 2023-03-09 Transformed handicrafts born out of a social solidarity project in Italy
- 2023-03-09 Italy can produce 100% plastic-free packaging for the fruit and vegetable sector
- 2023-03-08 "We're ready for the top fruit season with this automated apple-laying system"
- 2023-03-03 Fresh produce packaging that reduces losses and waste in ambient conditions
- 2023-03-03 Is moving away from plastic in food packaging a colossal mistake?
- 2023-03-01 Reflex Group takes over GSH label and tag production
- 2023-02-27 "Paper-based packaging for fresh produce, a colossal mistake"
- 2023-02-24 Smart packaging design from Norway to save costs, cut emissions
- 2023-02-23 "Those implementing trend-based packaging policies are the real 'climate terrorists'"
- 2023-02-17 IFCO achieves 2 billion reusable packaging shipment milestone
- 2023-02-15 "Fruit remains intact thanks to new fruit rack"
- 2023-02-10 The cardboard industry consolidates itself as an economic pillar in Spain
