Michael Van Lierop at the stand
"We will be supplying the bikkels in just a few weeks, but our buyers are really enthusiastic. We are already seeing good growth in the demand coming from the supermarkets and retailers. The cups are filled with tomatoes at the moment, but in the future they could definitely be filled with cucumbers or carrots. We received a lot of positive reactions during the convention. We are currently in talks with the growers association to develop a promotional display for the cups. One of our strengths is to keep coming up with new ideas so we can continue to surprise our customers. It doesn't always work, but this time it was a success!"
Van Gelder was focussed on the catering sector in the past. "We have recently been getting more requests from the speciality stores and various local supermarkets chains. We have a wide selection in our assortment which is beneficial to a speciality business. The target groups compliment each other. The advantage for the speciality stores is that they don't have to take all of the goods but can also purchase just the products they are wanting. We have a diverse and wide assortment and retailers are becoming more and more specialised, so in that respect they have more than enough choice."