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"Netherlands: "World of Cooking with aubergines of Purple Pride"

With World of Cooking, Purple Pride took visitors to World Food Moscow on a voyage of discovery through Italy, Greece and India. A voyage of discovery with the aubergine in the main role. Desmond Jas, Gerco Mast and Ben Groenewegen presented the World of Cooking concept: tasty and easy to prepare aubergine dishes for everybody, who loves healthy and tasty food!

"Ask the average consumer about aubergine. The most heard reactions are 'beautiful deep purple, but unknown vegetable,' 'I do not know what to do with it' and 'it is difficult to prepare an aubergine'. In short, to make the aubergine known to consumers may not be all that easy. Therefore Purple Pride under the name: Aubergination' will develop various new application possibilities in order to change knowledge, attitude and behaviour during the coming years. To start with World of Cooking!"

"World of Cooking consists of a packed aubergine with exotic herbs from Verstegen and a simple recipe. Inspired on popular world dishes. With this these lovely aubergine dishes can be put on the table in no time with the flavour of Melanzane Arrosto (Italian), Garam Masala (Indian) and Melitzana Me Feta (Greek)."

"In 2012 and 2013 this consumer concept has to go round the world in order to assist the consumer and the retailer to accept the Purple Pride aubergine even more. Germany has already been convinced. Now it is the turn of Russia. The World Food Moscow 2012 has in any case shown, that also from Russia there is much interest for the new product concept World of Cooking!" 

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