Greece: Lower cherry production volumes and better prices expected

Asepop Naoussa is a Greek company devoted to the production and export of stonefruit, including cherries, nectarines, peaches, plums and apricots, as well as other fruits like apples, kiwis and mandarins.

In terms of stonefruit, the cherry campaign will be the first one to start, usually kicking off around mid-May. At the moment the weather is quite rainy, which may have some impact at the time of selection, but regardless of the weather “this year, we expect production volumes to drop compared to last season, which was incredible in terms of quantities and led to oversupply and lower prices than normal,” explains Vasillis Bugas, of Aseopo Noussa.

The company’s main export destination is Russia, where the firm maintains good business relationships. This is naturally a cause of concern given the current political situation, as there are fears about Russia closing its borders to European exports. Mr Bugas fears that this will happen sooner or later.

As for the challenges for the upcoming cherry season, the main goal will be to sell out the entire production reaching good average prices and ensuring that both partners and clients are left satisfied. With regards to other stonefruit, “so far it is going quite well with peaches, although it is still too early to make any predictions, as a change in the weather, as it happened with the hail storms last year, may have terrible consequences at this stage of the fruit’s development process,” concludes Vasillis Bugas.

For more information:
Vasilios Bougas
ASEPOP Naoussa
Tel: 0030 2332041196


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