A new Butter Potato program will be launched at the IFPA Global Show in Anaheim this week. It is one of EarthFresh's most recent innovations, built around exclusive, one-of-a-kind potato varieties that deliver on flavor, performance, and consistency. The full lineup, featuring Butter Golds, Butter Reds and Butter Russets, will be available across Canada and the U.S. following the IFPA show. Each variety brings something special to the table. The smooth texture and vibrant color of Butter Golds make them perfect for mashing. Butter Reds roast beautifully, and Butter Russets are the ideal potato for baking.
The Butter Potato program was created for food lovers, from passionate home cooks to chefs – and really, anyone looking for a really good tasting potato. This exclusive varietal line was cultivated specifically for consumers who want the very best for their meals and are looking for an ingredient that can elevate a basic recipe into something more. "As a result, they are better, buttery, and more brilliant than anything on the market," says Jessica Anderson Hughes, VP of Marketing and Innovation at EarthFresh. To highlight the culinary potential of the Butter Potato lineup, EarthFresh partnered with acclaimed chef Yann Nury to lead recipe development. Known for his soulful, sophisticated approach to cooking, Chef Nury showcases the exceptional quality of Butter Potatoes, and why they deserve a place in every kitchen.
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Butter Red and Butter Gold potatoes.
Elevated packaging design
In preparation for the upcoming national launch of Butter Potatoes across Canada and the U.S., the program was completely reimagined, undergoing a brand refresh, with a bold new identity and updated packaging. "We are especially proud of the Butter Potato packaging," commented Anderson. The all-black, high graphic bags feature an elevated, artisan-inspired design that reflects the premium quality of the product inside. The light-blocking material helps extend shelf life by preserving the quality and freshness of the potatoes.
Each bag also allows for product visibility, so consumers can see the quality of the potatoes for themselves before taking them home. "It's a thoughtful design that is both visually striking and highly functional." The goal was to ensure that the packaging stands out on the shelf, while honoring the product inside.
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What to expect from EarthFresh at IFPA?
At IFPA's Global Show, EarthFresh will be sampling the new premium Butter Potato for the very first time, in the form of delicious, hot, Russet potato French fries. "In addition, we have a lot more planned at our booth," said Anderson. Show attendees will have the opportunity to try a range of EarthFresh's other new products, including:
- The latest addition to EarthFresh's Fast. Fresh. Gourmet lineup: the new Fast. Fresh. Gourmet Air Fryer Pack. This highly sought after innovative air fryer pack was designed to meet the growing need for quick, high-quality meal options. Convenience is more important than ever to today's consumers, who are looking for products that simplify mealtimes. The Fast. Fresh. Gourmet. line addresses this need by getting healthy, high-quality produce onto more tables and delivering them in convenient, ready-to-use packaging.
- The new Steakhouse Baker Potato. These hearty, premium-sized russets are officially steakhouse approved. Uniformly sized, and offering great value in every pack, they are offered in convenient tray packs, 5 lb. bags, and 10 lb. formats. The Steakhouse Baker program combines premium flavor and versatility with a crisp exterior and fluffy interior, perfect for consumers looking to enjoy a steakhouse experience from the comfort of home.
- The new Boil in Bag Potatoes. Introducing a convenient, new product designed to go straight from the package into the pot for the ultimate convenience. It's perfect for seafood boils, crawfish boils, and any other pot-based meals. "Boil in Bag Potatoes deliver comfort, ease, and uncompromising quality."
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New Fast. Fresh. Gourmet Air Fryer Pack.
With so many exciting highlights planned, make sure to booth #2373 at the IFPA Global Produce & Floral Show in Anaheim on October 17 and 18.
For more information:
Anneka Jenkins
EarthFresh Farms
Tel (+1) 404-593-9865
[email protected]
www.earthfreshfoods.com
