From farms to supermarket shelves, Mexican importers, wholesalers, and retail professionals visited the U.S. fresh potato industry during the 2025 Mexico Fresh Potato Reverse Trade Mission (RTM), hosted by Potatoes USA in Colorado from September 29 to October 2. The delegation included buyers, category managers, wholesalers, and importers from across Mexico, representing the largest export market for U.S. fresh potatoes.
A reverse trade mission allows international buyers to travel to the United States to experience the production chain directly and build commercial relationships. Over the week, participants visited farms, storage facilities, and packing sheds in the San Luis Valley. The program also included research centers and retail merchandising tours in Denver.
In addition to field and facility visits, the program featured a grower panel and seminars on consumer research, nutrition, and flavor trends. Networking sessions were organized to strengthen trade links between U.S. suppliers and the Mexican retail sector.
One retailer attending the RTM said that since participating in the October 2024 edition, they "have doubled their imports of U.S. potatoes, which are mostly russets. They are now looking to expand their portfolio to other types like yellows and purples."
Mexico remains the leading export destination for U.S. potatoes for the July 2024 to June 2025 period. The full Mexican market opened to U.S. fresh potato exports in May 2022.
For more information:
Potatoes USA
Tel: +1 303 369 7783
Email: [email protected]
www.potatoesusa.com
