Sun Belle is expanding its strawberry program through new grower partnerships in central Florida. This strategic addition will round out the company's year-round supply of fresh berries.
Central Florida is renowned for its thriving winter strawberry crop, producing fruit with flavor from late November to early April. In partnership with veteran Plant City, Florida growers, the company will offer top-performing Florida strawberry varieties, including the Florida Brilliance, Florida Ember®, Florida Encore® and Sweet Sensation®, throughout the upcoming winter season. This Florida crop will complement the company's existing production in Baja California and Central Mexico, creating a seamless supply calendar for retail partners.
© Sun Belle
"This expansion truly aligns with where we are as a whole – we are growing rapidly and making strategic, forward-thinking moves that strengthen our supply chain and ensure our retail partners can meet their consumer demand every week of the year," said JC Clinard, CEO of Frutura's Berry Division. "It also hits close to home for me. With Plant City being my home base, I've come to personally know and trust this passionate community of growers."
"Our experienced team has built a notable berry program over the years," said Taylor Hazelwood, vice president of sales at Sun Belle. "The addition of Florida's winter crop allows us to continue providing retail customers with berries that meet our high-quality standards and satisfy the continued consumer demand for flavorful strawberries every month of the year. It's an exciting growth opportunity for our retail relationships and for our brand."
© Sun Belle"This Florida program is one of many steps we are taking to deliver on our brand promise of quality, reliability, and innovation," said Sun Belle's director of marketing, Hailey Clark. "Our team has been developing new offerings like unique on-the-go blueberry packaging and premium berry programs - initiatives designed to excite loyal berry consumers while also attracting new ones. We're eager to share these innovations with our family of retail partners."
The company will be at the 2025 IFPA show in Anaheim, California at the Frutura booth, #2081.
For more information:
Hailey Clark
Sun Belle LLC
[email protected]
Taylor Hazelwood
Sun Belle LLC
[email protected]
https://www.sun-belle.com/