Blue Banner Company is seeing a new generation from the brand, Goody, come to life. Goody is the culmination of experience, customer service and a commitment to preserving the goodness of the produce industry.
"Our collective team shared a deep desire to bring this service offering to market for nearly 20 years, but timing is everything and now is our time," said Vince Mazzetti, vice president of Goody and Blue Banner Company. The Goody brand allows for more opportunity acquisition in the market as the brand can lead its own sales which will be guided by its established leadership.
© Blue Banner Co.
L-R: Vince Mazzetti, Tom Mazzetti
Goody is positioned to maintain the integrity of best practices while elevating service for its customers. "We recognize the important role we play in bringing the farm to the table for consumers. By serving customers at a higher level, we can provide the next wave of efficiency without compromise from the farm to the packing house to consumers' plates," says Mazzetti. "I grew up among the citrus groves and alongside the packing house. My earliest memories include people from all walks of life who weren't afraid of hard work and were committed to excellence in their roles."
© Blue Banner Co.
The Goody team.
"Our family shares a fierce perseverance for continuing our legacy in the produce space," said Blue Banner Company president Tom Mazzetti. "The launch of Goody will allow our efforts collectively in our industry to reach further and support more customers who desire the caliber of service our companies are known for."
Goody and its team will have a booth, #4561, at the Global Produce and Floral Show October 16–18 in Anaheim, California. Sales for Goody will begin November 1st, 2025.
For more information:
Mike Rubidoux
Blue Banner Company
Tel: +1 (951) 686-3460
+1 (909) 456-6670 (direct)
[email protected]
Eric Mydland
Blue Banner Company
Tel: +1 (951) 686-3460
+1 (310) 913-5827 (direct)
[email protected]
https://goodycitrus.com/
