As autumn fruit enters its peak season, a wide range of varieties from Yunnan and Sichuan, the two major production areas in Southwest China, have entered harvest. While recent high temperatures have affected yields of certain varieties, overall fruit quality remains stable.
Hunan Dream of Fruit Agriculture Co., Ltd. currently exports blueberries, kiwifruit, and Papagan mandarin oranges to Southeast Asian markets such as Hong Kong, Thailand, Malaysia, and Singapore, as well as to the Middle East. According to company representative Manda, overall production of these three categories has remained steady this year, with sales growing rapidly and overseas market feedback proving highly positive.
© Guohui
In terms of variety, the company currently focuses on four main cultivars: M8, M9, L42, and Bianca, to meet the needs of different markets. "M8 has a rich floral aroma, pure sweetness, and high firmness, making it a premium product. M9 combines crispness and sweetness, with over 90% bloom coverage, making it highly marketable. L42 features large fruit with high sweetness, with diameters typically exceeding 20 mm and reaching up to 26 mm. Bianca, a new variety introduced this year, offers a purely sweet and refreshing flavor, with fruit diameters of 15 to 20 mm, and is expected to reach the market in December," said Manda. "For exports, we adapt to different market demands. Customers with strict requirements for size and flavor prefer M8, while L42 is favored in markets that demand large fruit. M9 and Bianca are more suitable for distribution channels, supplied as mass-market products."
© Guohui
In addition, this year the company has also launched a new yellow-fleshed variety, 'Yanhuang No. 8,' which is expected to be available at the end of August. "Our yellow-fleshed kiwifruit has an excellent flavor, and market feedback has been very positive," Manda said.
© Guohui
"As a representative of Chinese citrus fruits, Papagan has seen strong growth in acceptance in overseas markets. Compared with other citrus varieties, Papagan has faced fewer barriers to entry and has quickly captured significant market share," Manda added.
At present, Dream of Fruit's main export markets include Hong Kong, Southeast Asia, and the Middle East. "This year, export volumes of our three core product categories have steadily increased, with sales accelerating compared to last year. While blueberry and Papagan prices are more affected by market fluctuations, kiwifruit prices remain relatively stable." Commenting on the current shipping market, Manda noted: "Fluctuations in ocean freight do have some impact on high-value fruits, but overall, they remain under control."
© Guohui
Since its establishment in 2016, Hunan Dream of Fruit Agriculture Co., Ltd. has integrated fruit cultivation, processing, sales, and operations. Annual sales exceed 120,000 tons, and its client network spans more than 3,000 wholesalers, supermarkets, and fruit chain groups across China. Currently, the company has developed a dual production base under the "Dream of Fruit" brand: the Yunnan region focuses on the blueberry industry chain, while the Sichuan region develops specialty fruits such as kiwifruit and Papagan.
Dream of Fruit will participate in Asia Fruit Logistica from September 3–5, 2025, at booths 3V42 and 3V44. "This is our second time participating in the exhibition," Manda said. "This year, we hope to engage in deeper discussions with more local importers with long-standing roots in the market. We also aim to use this platform to collect more information on logistics, products, and other supply chain resources."
