Thailand's Ministry of Commerce, in collaboration with CP Extra Public Company Limited, is taking urgent action to address distribution challenges faced by mangosteen farmers in the eastern provinces. As the 2025 mangosteen season nears its end, concerns have grown over limited export routes and slowing domestic sales, as mentioned in the Press release reported by Khaosad Online.
To stabilise prices and ensure steady income for growers, the Department of Internal Trade has mobilised a large-scale fruit absorption plan. In this latest move, CP Extra, which operates over 2,600 Makro and Lotus stores nationwide, has committed to distributing no less than 1,000 tons of mangosteens through its retail network. This initiative is part of a broader campaign aimed at absorbing 2,500 tons of late-season fruit.
The initiative comes at a time when export bottlenecks, especially at border checkpoints, are impacting the movement of produce. In response, the Ministry has instructed agencies to prioritise domestic distribution efforts and collaborate closely with private sector partners to manage the seasonal fruit flow more efficiently.
The mangosteens featured in this campaign are sourced directly from orchards, emphasising medium-sized, small-seeded fruits packed in 3-kilogram boxes. These are now available in stores nationwide at a consumer-friendly price of 99 baht per box.
This joint effort highlights the government's strategy to provide immediate market access for farmers while encouraging consumers to support local produce during the peak season.
Source: Khaosad