Fresh Del Monte Produce Inc., announced the European launch of the Del Monte® Honeyglow® banana. After the Honeyglow® pineapple quickly became Europe's fastest-growing pineapple following its 2020 debut, Fresh Del Monte is extending the line with the launch of Honeyglow® bananas.
Cultivated exclusively in the rich volcanic soils of Ecuador, Del Monte® Honeyglow® bananas are hand-selected at peak maturity to ensure optimal sweetness and flavor at the point of consumption in Europe. Available in limited quantities starting late April, these bananas are a rare indulgence.
Recognizable by their distinctive gold and black "honeycomb" box and black fruit stickers, Honeyglow® bananas will be sold through select premium retailers, greengrocers, and wholesale markets across major European countries. Each shipment will be delivered in extra-large boxes, with a minimum net weight of 19 kilograms, ensuring optimal freshness and consistent supply for high-demand outlets.
"All reports show a very strong increase in fresh banana demand in our region and a growing trend for top-quality fruits. We're excited to offer the new Del Monte® Honeyglow® banana, a unique visual and taste experience to premium fruit lovers across Europe," comments Thierry Montange, Senior Marketing Director, Del Monte Europe Africa.
A targeted marketing campaign will accompany the rollout, focused on premium produce consumers in select European markets. Pre-orders are now being accepted through Del Monte Europe sales offices.
For more information:
Claudia Pou
Fresh Del Monte Produce
Email: [email protected]
www.freshdelmonte.com